There’s no question that influencers can and do show brands a lot of love. The quagmire for most marketers is in measuring that love – especially in terms of bottom-of-funnel metrics.
Being able to see what conversions, impressions, clicks or sales were generated by an influencer marketing initiative can be helpful in gauging the performance and progress of a campaign.
Unfortunately, most marketers haven’t really known how to gather these metrics – at least not very efficiently or effectively.
Luckily, we do! And we’ve laid it all out in our CMO’s Guide to Tracking Bottom-of-Funnel Metrics.
If you do influencer marketing, this guide is a must-read.
Download your free copy today!
Source: Acceleration Partners