You’ve probably been told time and time again to claim your business online.
Why is this important?
Because print advertising is quickly dying and if your business is not listed online, specifically Google My Business, then you might die with it too. Your competitors aren’t taking this lightly and you shouldn’t either.
Here are 5 benefits you’ll notice when you claim your Google My Business Listing:
It Makes You Trusted – when people see that Google has verified your business, it tells consumers that you are actually legit. And Google’s review system will let your customers leave feedback sharing their experience which builds social trust.
It’s Great For SEO – The more listings you have, the more links that are pointing to your website. The more links of high authority that are pointing to your website, the higher you’ll rank in local search.
It Stakes Your Claim – If you don’t claim your Google My Business listing, your competitors will. Which means they’ll drive your potential customers to their business.
It Increases Brand Visibility – Over 80% of consumers aren’t business owners so they have no idea what SEO is. The only thing they know is that when they search online for a local product or service they see results. The more your business is listed in the top 10, the greater it is for your branding.
It’s Free Marketing – Yes it’s a hassle building citations (business listings) all across the major directories, but you’ll be found where people are looking for you. Your logo, business information and location all pointing back to your website.
Just like claiming your Facebook page and Yelp listing, claiming your Google My Business listings are vital to controlling your brand’s online reputation. Google’s circle of trust is a tight one, but once you’re in, you’ll get to enjoy all that goes with having friends in high places.
Since Google indexes both your Google Plus page information and the content of your posts, people are more likely to come across your business page. The more information on your profile about your business, the more Google has to display in search results.
One Google study found that “Businesses with complete listings are twice as likely to be considered reputable by customers.”
By now, you can see the benefits of getting your Google My Business listing verified. Getting on board with My Business gives you more opportunities to be found, connect with your audience, and send more targeted traffic to your website or offline premises.
It’s a free service from a market leader. What more could you ask for?